Spring is known as the time of awakening, reinventing the nature of things and setting spirit for the rest of the year. Dwellers of Kyiv have a great opportunity to experience all three firsthand by visiting a seminar led by one of the most prestigious trend bureaus in the world — Trend Union. The bureaus’ clients list boasts of brands like Disney, Estée Lauder, Siemens and others, and on March 29 top management of Trend Union will open a veil into the intricate world of fashion and design trends.
Trend Union bureau has been a leading institution in trendsetting for more than 30 years. Large businesses from fashion and interior design to the auto industry, banks and retail, all belong to the area of their clients. The brands that applied to Trend Union need no introduction: Estée Lauder, GAP, L'Oréal, Shiseido, Whirpool and many others. Moreover, fashion giants like Prada and Armani, as well as mass-market brands H&M and Zara all refer to trendbooks created by the bureau.
This March, Kyiv dwellers and guests of the capital will have a chance to get acquainted with principles of Trend Union, introduced firsthand by the bureau’s Art Director Gert Van de Keuken. Since the foundation of Trend Union, Gert has been working with the legendary Lidewij Edelkoort, the renown trend forecaster included in the 25 most influential fashion experts of our day by TIMES magazine.
Participants of the seminar will learn about the global trends for spring/summer 2019 season in the fields of design, fashion and lifestyle. The event will start with the analysis of trends; proceed with the inspirational photos and videos, as well as a half-hour film on the topic with commentaries of the trendsetter. Gert Van de Keuken will show how clothes, interior and accessories fashion will evolve in the next two years from silhouettes and color palettes to consumer habits.
One of the topics on agenda is the archetype of Goddess, which influences fashion industry and its trends, especially now that street fashion reigns again. Luxurious fabrics and royal colors, which emphasize natural beauty, will soon be available to every woman. Finally, the seminar will contemplate the new lifestyle trend of s/s 19 — spiritual house. In the times of change, our home becomes a sanctuary, and interior including color palette, materials and décor can help to enhance the feeling. To attend the seminar, you need to register beforehand.
You can find more detailed information on the event's Facebook page.
When: March 29, 11 A.M.
Where: 7 floor, TSUM Department Store, Kyiv
Photos provided by Creapro.