Visa Inc. (NYSE:V), Official partner of Eurovision 2017 in Kyiv, is presenting the diversity of the national Ukrainian clothing in an original way recorded in the National Registry of Records.
In the period from May 9 till May 13, Kyivans and guests of the capital have an opportunity to admire a 3D projection mapping displaying the popular woman’s statue dressed in authentic clothes of different regions of Ukraine on the background of the highest monument of the capital – the Motherland. The project supports “Celebrate Diversity” this year’s Eurovision slogan through the prism of the national identity of Ukraine. The projection will be visible in the evening – from 9:00 pm until midnight. Magic Innovations, the leader in 3D projections and winner of the Festival of Lights Award 2016 in Berlin, was involved in the technical implementation of the project.
Traditionally, the costume of each region comprises of an embroidered shirt, plakhta (a wraparound skirt), zapaska (skirt), kraika (a belt) and adornments, including the famous necklace beads that became the contest’s symbol. The original costumes that were digitized for the projection are displayed in historical museums of the specific regions.
Mandy Lamb, General Manager, Visa, CIS&SEE: “Being the international brand with a long history, we at Visa acknowledge the driving force and potential of diversity. We understand diversity as acceptance and respect for one another, for many views and standpoints, new ideas and ways of their realization. As the Official partner of Eurovision 2017 in Kyiv, we are showing not only the wide diversity of payment solutions from Visa and partner banks, but also aspire to show the incredible beauty and uniqueness of Ukrainian national costumes. Every corner of Ukraine has its own special feature and customs reflected in the patterns and general features of local clothing. Foreign guests are unlikely to have the opportunity to see the historical items and visit all regions of Ukraine. However, thanks to the installation on the background of the Motherland Monument, they will be able to see the national diversity without even leaving Kyiv. The combination of innovational technologies and national identity make us proud with the installation that was included in the National Registry of Records as the ‘largest projection’”.
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Ivan Kovalchuk, General Director of the National WWII History Museum of Ukraine: “It is an honor for us to become the center and embodiment of the national pride of Ukraine during the Eurovision. To introduce the spiritual treasure and traditions of Ukrainians to the world is a great honor, and, to a certain extent, our obligation”.
As a reminder, the Final of Eurovision 2017 will take place on May 13. International Exhibition Center is the song contest’s venue in Ukraine.