According to the legendary Japanese fashion designer Yohji Yamamoto, black is a multifaceted color: it can be modest and arrogant at the time, lazy or seductive, and certainly mysterious. Another fashion legend, Yves Saint Laurent, established a trend of black turtlenecks, so popular among businessman for more than 50 years. Ukrainian fashionistas adore the color as well — that’s why a young couple from Ukraine decided to open an online store that sells exclusively black clothes, including those from the local brands.
My Name is Drama Queen — that’s how the new clothes store introduces themselves through a bold name. Founded by Viktor and Stefa, a young Ukrainian couple, M.N.D.Q. offers a broad range of all-black clothing and accessories to satisfy even the most exquisite taste. The idea behind the store is quite simple: lovers of black can pick a whole look for any occasion, starting from everyday casual walks to elegant suits for business nights out, in one place. The store opened in late March, but already experienced a rise of attention from the potential customers.
Currently, only Ukrainian brands are available at the store, but the owners promise to broaden their range soon. For now, the following items are in stock: wool blankets from Woolkrafts, strict-cut black coat from Lener Cordier, as well as leather goods and accessories from AVITOO. Apart from clothes, M.N.D.Q. also offers home goods in stylish black, fitting perfectly in a monochrome interior.
Read: Ukrainian Brands Outlet in Kyiv
The owners plan to open an offline-store as well in the nearest future, but for now, lovers of black can follow Facebook and Instagram pages.
Photo source: My Name is Drama Queen Facebook page, unsplash.com. All images belong to their rightful authors.