Ukrainian Fashion Week 2016-2017: What to Expect

Ukrainian Fashion Week 2016-2017: What to Expect

The upcoming Ukrainian Fashion Week promises to widen the limits of fashion and break ‘traditional’ frames of fashion events introducing new formats of shows, launching innovative projects and educational programs while synergizing fashion with art. Some highlights from the press conference about what to expect at AW 2016-2017 Ukrainian Fashion Week can be found here.

38th Ukrainian Fashion Week will surprise you with not only a great variety of projects, but also with a new design of Mystetskyi Arsenal that traditionally will become the main location for the event. Famous Ukrainian fashion illustrators and artists were invited to create an organic and inspiring space. Their works will be a unique addition to the design of UFW’s special art spaces.

Read: Ukrainian Fashion Week presented Ukrainian designers in London
Ukrainian Fashion Week is going beyond the frame of just introducing new designer collections because various areas of design that are actively developing in Ukraine require special attention.

Photo: UFW Press Conference

Ukrainian battle of tailors
The first real-time competition of tailors will be held at the Homme Space location: three Ukrainian tailors will compete in the art of sewing men's suits for specially invited guests during 5 days. The main objective of the project is to open new names in men's fashion and tailoring and to establish men’s fashion as a separate independent segment of the Ukrainian fashion market.

Jewellery Corner
Ukrainian Fashion Week in collaboration with Vogue UA magazine is going to present a brand new format for Fashion Week - Jewellery Corner that will feature 5 Ukrainian designers and jewelers. Original design, brand’s individuality in the context of the fashion world, technique and handmade artisanship were the main criteria for choosing the participants of the first UFW Jewellery Corner.

Photo: Iryna Danylevska, the founder of Ukrainian Fashion Week

Read: Iryna Danylevska about Ukrainian Fashion

All about Footwear
All about Footwear project’s goal is to draw attention to the author's collections of shoes, Ukrainian brands, new technologies for production and retail. The project will combine two formats: the showroom of designer shoes and a round table. During the roundtable, the VAGABOND and Timberland representatives, invited by the project’s partner INTERTOP, will share the secrets of the footwear production of footwear with the Ukrainian audience. Along with Ukrainian designer brands’ collections, the new capsule author’s LAKE for BRASKA collection will be presented at the showroom space.

Headwear Designer Showroom
For the first time in its history, Ukrainian Fashion Week will draw attention of experts and the press to the headwear design, a relatively new and emerging direction. Ukrainian designers who have achieved significant success in creation of original extravagant hats collections will be granted with an opportunity to present their pieces at the Headwear Designer Showroom.

EPSON Digital Fashion
Ukrainian Fashion Week with ELLE Ukraine media support will launch the EPSON Digital Fashion competition. The official presentation will be held at EPSON location in Mystetskyi Arsenal. The competition is going to include several phases and will last for 8 months. Participating designers are supposed to create sketches of prints to be transferred to the fabric with EPSON innovative technology. The 8 best designer collections will take part in EPSON Digital Fashion Show to be held in October within Ukrainian Fashion Week and will participate in a special photo shoot for ELLE Ukraine magazine.

‘Fashion and Cinema in Ukraine’ Public Talk
The public talk, dedicated to coexistence and interaction of fashion and film industries in Ukraine, will be held within Ukrainian Fashion Week on the initiative from Odessa International Film Festival and ELLE Ukraine held.
The leading Ukrainian designers, representatives of film production companies, film critics and fashion-journalists are going to discuss the most effective ways of partnership and mutual influence during ‘Fashion and Cinema in Ukraine’ public talk.

However, this not a complete list of what to expect from the upcoming Ukrainian Fashion Week. Presentations of artworks by Olena Onufriv and Alina Zamanova, lectures from specialists of the fashion world, public talks, Fresh Fashion and New Generation Day projects that open new names to Ukrainian fashion world each year and many more events are going to take place at Mystetskyi Arsenal and special locations around Kiev during March 17-23, 2016. Save the date for it!

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