FLOW the Label: Modern Ukrainian Fashion

18.06.16
FLOW the Label: Modern Ukrainian Fashion

Photo: Flow the Label Official Facebook page
FLOW the Label is the modern Ukrainian brand that aims to revive genuine femininity by placing it into new aspects relevant to contemporary fashion and social contexts.

FLOW the Label is a Ukrainian-Belgian womenswear label established in 2014 by sisters Veronika and Viktoriia. The girls are label’s mind and soul as both of them partake in all the key working processes, being owners, managers, creative directors and designers at the same time. FLOW the Label keeps energetically expanding itself within the borders of European fashion industry, takes part in Paris Fashion Week events, Ukrainian Fashion Week, Mercedes-Benz Fashion Days Kiev, Mercedes-Benz Fashion Week Tbilisi and keeps improving its strategies and global sales.

Photo: Flow the Label Official Facebook page
FLOW the Label is a wise mix of classic motives, often with a retro twist and modern trends. Genteel, relaxed and very feminine simplicity of FLOW the Label’s refined style is enriched with an easy feel of signature designs, like garments with bright and ironic prints. Collections are produced only using elite and natural fabrics.

Read: Fashion from Lake Studio in Kiev

Photo: Flow the Label Official Facebook page
Fashion industry nowadays is often about androgyny, excessive experimental take and intentional ‘trendiness’ that all together create alluring image but look badly in real life. Fashion of that kind gives no harmony, has no attention for tender inner feelings of a woman and her real desires about own look. FLOW the Label’s designers try to solve this problem by making perfectly balanced clothes that truly correspond women’s needs in beauty, functionality and comfort, remaining reasonable and fashionable.

Read: ARTEMKLIMCHUK: Extraordinary Ukrainian Fashion

Photo: Flow the Label Official Facebook page
FLOW the Label is all about neat colors and inspiring prints, clean lines, elegant cut with mild notes of unconventional, and easy play with volume and asymmetry. Be sure that together with their excellent execution and carefully selected fabrics, these clothes will make you go with the most enjoyable flow.
Modern Ukrainian fashion represented by FLOW the Label can be found in its showroom in Kiev and online store.
Address: 16-B Shelkovichnaya str., Kiev (office 37)

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