POUSTOVIT: Sophisticated Ukrainian Fashion

28.04.16
POUSTOVIT: Sophisticated Ukrainian Fashion

Photo: POUSTOVIT Official Facebook page
Tenderness, unique prints and positive energy define the design and sensuality of POUSTOVIT, European level women’s clothing brand, founded by Ukrainian designer Liliya Poustovit.

Aesthetically, the POUSTOVIT design presents an easy-going sense of proportion and dynamism, combining comfort and sophistication in everyday fashion. In today’s flexible lifestyle, all‘round dresses represent the core of the brand, a fusion of contemporary and ethnic details and form. An atmosphere of ‘effortless’ style offers comfortable, flowing movement and youthful elegance.

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Photo: POUSTOVIT Official Facebook page
Liliya Poustovit’s fashion architecture is based on original designer prints, intended wrinkles and draping to exemplify simplicity of form with unique creative solutions present in each collection. The icon of every collection is the shirt-dress, which conveys the brand philosophy emphasizing balance of female sensuality and male dominance. Paralleled with innovation and comfort, of equally contribution are smart suits and simple sundresses.

Read: Lilia Litkovskaya: the Star of Ukrainian Fashion

Photo: POUSTOVIT Official Facebook page
POUSTOVIT woman is a harmonious, strong but feminine personality; she’s multitasking, living on the edge of social activity and family values. She likes to win in every moment – either she needs a comfort or a stylish look.

Photo: POUSTOVIT Official Facebook page
She’s romantic, but not too much, she’s sexy but not aggressive. She’s always moving forward so the clothes she chooses have to innovate and complete her personality at the same time by giving her a sense of completeness.
POUSTOVIT brand is represented in numerous boutiques in Ukraine and Russia, as well as in Europe and Asia.

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