Ukrainian Fashion Week launches SS17 Campaign

30.08.16
Ukrainian Fashion Week launches SS17 Campaign

Photo: UFW 
Dates of October 12th to October 18th are marked red in every fashionista diary in Ukraine. This is the time for Spring/Summer 2017 Ukrainian fashion week, the single most important event of Ukrainian fashion. Ukrainian Fashion Week presents new campaign for Spring-Summer 2017 season.

 This time the collections of 76 various designers will be presented in Kiev. Also, the organizers of the Ukrainian Fashion Week intrigued the visitors of the press-conference dedicated to the launch of the UFW new campaign by mentioning the presentation of a unique special platform for young designers named Fresh Fashion Day. This special project will be presented during the fashion week.

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Photo: UFW Facebook Page
Read:Ukrainian Fashion Brands Known Abroad
Each season the Organizers of Ukrainian Fashion Week discover new names and help the most talented young designers enter the world of professional fashion. New generation of Ukrainian fashion is the most intriguing and exciting object to observe by specialists.

That’s why a team of young creative artists was invited to work under Ukrainian Fashion Week campaign. Despite young age their talent is already known not only in Ukraine but abroad. A designer Yana Chervinska and an artist/designer Alina Zamanova were the core of the creative group behind the UFW Spring/Summer 2017 campaign. The photographer of new Ukrainian Fashion Week campaign was Tetyana Timal. 

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Photo: UFW
Alina Zamanova worked with Alexandr McQueen fashion house, in SHOW studio collaborations, with Litkovskaya, ELENAREVA, Yana Chervinska, Kylie Jenner designers, with Sasha Samsonova photographer, cooperated with Bianca Thoyer-Rozat designer from London. This March she presented her first own collection on Ukrainian Fashion Week.
Alina Zamanova and Yana Chervinska would like to emphasize how deeply fashion is intertwined with nature. Designers vision lay in belief that often fashion draws inspiration from ideal petal form or shades of color made by nature and sometimes fashion creates Eco friendly clothing. New Ukrainian Fashion Week campaign will combine audacity, love, and fresh ideas and make the guests of the event sympathize with global ecological problems.

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Photo: UFW
The garments of Ukrainian designers such as FROLOV, Yana Chervinska, the COAT by Katya Silchenko, Mantis Religiosa, OSTEL, Anastasia Voloshyna were featured in the photo shoot.
The concept of the photo shoot is to show how fashion reacts on any changes in social life. This season love, happiness and positive emotions are the main concept of Ukrainian Fashion Week image. The visual sequence consists of bright looks, flowers, juicy grass, and summer mood. The desiners, who created the campaign, think that people have been bored with minimalist and monotonous outfits. And they said YES to eclecticism, expression, vitality and a new look on fashion in this new Spring-Summer 2017 season campaign.
Read: Ukrainian Ethnic Motifs in World Fashion

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Photo: UFW
Beauty look was created by Dasha Taivas, a makeup artist, who works with Ukrainian designers, global beauty brands, popular glossy magazines. A hairstyle was made by Tetyana Kalinichenko, a stylist well-known for her cooperation with top fashion editorials.
Attend Ukrainian Fashion Week for your seasonal fashion fix. Especially when it seems like Ukrainian brands became a big hit in world fashion. This is a perfect event for inspiration and networking.

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