For more than eighteen years, Luc Chenier has soaked up the specifics of Ukrainian life and business community. In fact, the Franco-Canadian entrepreneur is behind the successful branding campaign 'Ukraine – Open for U', as well as viral vlogs during 2017 Eurovision. Nowadays Luc is partnering with the Ministry of Agriculture of Ukraine and expanding his own company in the United States. We talked Ukraine as a brand, its perspectives in business, tourism and international relations.
Luc Chenier: The Franco-Canadian Pioneer in Ukraine