10 Promising Shoe Brands 2018

Woman wearing boots with block heels

The rise of slow fashion and conscious consuming turned fashionistas attention to small independent brands. Some of them have already made a name among IT girls like Bella Hadid and Sienna Miller while others are on the way to their recognition. These 10 big names on the market present the next season's trends from cowboy boots to suede kitten heel pumps.

About Arianne

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Публикация от ABOUT ARIANNE (@aboutarianne)

About Arianne is a Spanish brand that was founded in 2010 but popped up in numerous publications in 2018. The brand embraces slow fashion - a movement opposed to 'fast fashion' promoted by the mass market. Instead, About Arianne produces eco footwear that looks like timeless, classic piece to keep in a wardrobe for a long time. The founding members Adriana Guirado and Ernest Vidal value comfort and elegant look in their work.

The online shop has various models for every season: the trendy suede boots with block heels, classic flat pumps, and even cork shoes. Besides, the brand also sells bags.

idée fixe

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Публикация от idée fixe (@idee.fixe)

'Aesthetic of simple, subtle and unobtrusive beauty' - that's how the founding members of Georgian idée fixe brand describe their slogan. The brand was founded by three girls from Tbilisi who chased a simple idea of making shoes they would wear. The brand uses the Japanese concept of shibui that embraces 7 elements, among them simplicity, modesty and everydayness.

The SS18 collection features white creamy Mary Janes, a wide array of ballet flats and mules made of genuine leather or suede.


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Публикация от GANNI (@ganni)

The Copenhagen-based brand is a family-run business: Ditte Reffstrup and Nicolaj Reffstrup are Ganni's Creative Director and Founder respectively. Ganni reflects the new Scandinavian style in all its forms. While the general notion equals Scandinavian to minimalist, the pair goes beyond and creates highly-detailed pieces.

The current collection represented on the brand's website features nearly all trends spotted on fashion weeks around the world. To name but a few, shiny ankle cowboy boots, 'ugly sneakers', bright-pink kitten heels, and neon sandals can all be found here.

Dear Frances

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Публикация от DEAR FRANCES (@dear_frances)

The Italian brand Dear Frances is appreciated not only by European women but also Bella Hadid, Emma Roberts, Kendall Jenner, Sienna Miller and other celebrities. Each pair here is made with centuries-old techniques passed down by generations using high-quality textiles. Dear Frances aims at providing shoes for every season and weather.

The online-store features fluffy sandals, cruise loafers, block heel ankle boots and much more. One of the most notable items is hourglass Ayr Mules with amber-colored heels.

Reike Nen

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Публикация от Reike Nen_official (@reikenen_official)

While Korean makeup brands steadily conquer the world, the country's fashion brands follow the same path. Reike Nen was founded by Rei Yoon Hong mi and embraces the so-called 'Contemporary Refinement' style with elegant, minimalistic lines.

Minimalist, however, doesn't equal boring: the current collection represented in Far Fetch online store has bright statement items like velvet burgundy ankle boots, pink leather pumps with faux fur heels, and curved two-color leather sock boots.

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Oliver Cabell

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Публикация от Oliver Cabell (@olivercabell)

If the infinite rows of pumps don't look especially luring, it might be a good idea to look at Oliver Cabell's footwear. The brand specialized at manufacturing sneakers with old-school techniques doubled with cutting-edge technologies.

Oliver Cabell supports the conscious consuming movement and produces their items at ethical factories. The new collection features classic models of sneakers: low top, cap-toe basketball, retro-runner, and slip-on available in various colors from black to nude. Besides, the brand also offers bags and accessories.

ATP Atelier

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Публикация от ATP ATELIER (@atpatelier)

The story of ATP Atelier began way back in the 1980s when the brand's founders Maj-La Pizzelli and Jonas Clason met in Sweden. Decades later, after recognizing each other's knack for style, they founded ATP - All Tomorrow's Parties Atelier. Nowadays it's one of the most renowned premium shoe brands in Italy.

Leather and suede dominate among the footwear materials presented in the online shop. As for the models, you will find loafers, kitten heel pumps, mules, sandals and various kinds of boots. ATP Atelier also offers small leather goods like wallets and keyrings, as well as bags.


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Публикация от DORATORE (@doratore_official)

The Italian brand Doratore produces shoes that reflect the philosophy of 'relaxed feminity', embracing elegant shapes and flirtatious colors. As many Italian brands, Doratore uses only high-quality materials and fine craftsmanship to produce their collections.

The online store currently has three collections. One of the latest, F/W 2018, has trendy 80s-style leopard ankle boots, Victorian-era-like boots with lacing, and velvet red kitten heel pumps among others. The current best seller is see-through white sandals with a glass heel.

By Far

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Публикация от by FAR (@byfar_official)

The Bulgarian brand By Far was founded by twins Valentina and Sabina, and their best friend Denitsa. Together they create footwear that reflects a longing for nostalgia and vintage. Nowadays the brand is sold in Europe and Australia and is often spotted on influencers and IT girls.

Nearly every footwear model, like trendy sock boots and unique mules that look cut through with a sword, is represented in the online store. The best sellers here include square-toe sandals and minimalist boots.

Nicole Saldaña

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Публикация от Nicole Saldana Footwear (@nicole_saldana)

Nicole Saldaña is a brand launched by the namesake designer that has extensive experience of working with major labels like Opening Ceremony and Tory Burch. While the brand was initially created with the air of New York nostalgia, the current collections aren't limited by any style, shapes and colors.

To give an idea, the online store offers fluffy clogs, block heel shoes, ABBA-style platform boots, sculpted heel mules and much more. The brand's collections are also available for sale on Lyst.

The following list is the editor’s choice. All brands are mentioned in a random order.
Cover photo: pinterest.com.

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