Pink Dreams: Why the Fashion World Drowns in the Bubble Gum Color

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Pink Dreams: Why the Fashion World Drowns in the Bubble Gum Color

Co-founder of One Group and fashion expert Viktoria Kozlova explains why fashion designers continue to fill the catwalk with all shades of pink.

When I attended the show of the current spring-summer Moschino collection, my eyes literally covered with a pink veil. Jeremy Scott found a place for an array of crazy pink outfits, along with the references to floral and rock-n-roll themes. Frankly, this part was the most vivid and inspiring for me — immediately I felt a desire to forget about the burden of business and responsibility, put on a pink knitted dress with a unicorn print and gleefully stride in the world of fashion.oneI caught myself thinking exactly the same on the Dsquared2 show. Dean and Dan Caten did not stint on pink shades and created cheerful T-shirts, hoodies, espadrilles, two-piece suits, lace skirts and the main hit of the season — leather jackets and strawberry ice cream colored skirts.
Girl in a pink dressI think we should be thankful to the designers — after all, in the crazy rhythm of modern life we often try to be strong and independent so much that we forget how nice it is sometimes to just relax, take a breather and chill on an imaginary pink cloud.twoIn general, the pink boom is a cyclical phenomenon. However, the last time all shades of pink blossomed on the catwalk was as much as 20 years ago. Pink was synonymous with the 2000’s luxury to a fault and its main ambassadors were Paris Hilton and Britney Spears. Jeremy Scott is the same man we should thank for the resurrection of pink — he made a fashionable dedication to Barbie and her favorite color in his second collection for Moschino way back in 2015. The reaction was immediate: Moschino supports the ‘see now - buy now’ concept, so the day after the show the streets of Milan were filled with fashionable women in leather jackets of the crimson macaron color. threeBy the way, the rise of pink is not just a fashion tendency. Some anthropologists claim that the craving for pink has formed in women since the ancient times: while men were engaged in hunting and fishing, women in tribes were responsible for picking berries and flowers. Therefore, it is not surprising that we are still greedy for pink and red — and it's not something to be embarrassed about. If someone accuses you of infantilism, you can always answer: “It was made by history”.fourThe pink color in clothes is not always a synonym for naivety. I, for one, like it when it is involved in the game on contrasts. For instance, in this season Oscar de la Renta presented a two-piece fuchsia suit. The suit’s cut is a typical power dressing that shifts to masculinity.Pink lookThe pink color in this context is a marker: no matter how serious and no-nonsense the look, there is still a trait of femininity. Rough denim was also presented in the same shades this season. While Stella McCartney offers to pair oversized jeans jackets that look straight from the closet of Canadian lumberjacks with flying pink dresses and skirts, MSGM doesn’t waste their time and releases a pink jeans suit.fiveFor those who want to indulge in infantilism, this season’s collection by Philipp Plein has not just pink T-shirts, but tops with a Disney deer Bambi print and real princess shoes — it’s hard to come up with something cuter.
No matter what you choose, be it a strict jacket or a tulle princess skirt, you will definitely ride the wave. The main thing is to relax and go with the flow straight to the pink shores.Model dressed in pink Photos provided by Viktoria Kozlova, the co-owner of One Group.

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