As the first Ukrainian mass-market brand, MustHave began as a small tailoring business way back in 2010. Up to this day, the brand has opened 9 stores all over the country and even is represented internationally. The women's store follows the latest fashion trends: for instance, the 2018 spring/summer favored culottes, flowing floral dresses, and button-down denim skirts. The brand’s website Outlet section is regularly updated and shows items with a discount.
Where to buy: Ocean Plaza, SkyMall, Globus, Prospekt shopping malls in Kyiv, showrooms in Lviv and Kharkiv
Read: Lviv’s Best Shopping Malls
As another pioneer company, From Us might interest those who want to update the wardrobe basics and invest in sustainable fashion. The Kyiv-based brand is made exclusively from high-quality knitwear, carefully designed into a wide range of products starting from basic T-shirts to trench coats. Each model is conveniently available in all sizes from XS to XL. The comfy sweatshirts and matching sweatpants made in pastel palette are two of the most popular picks among the customers.
Where to buy: From Us website, Vsi.Svoi, Kubik shopping mall in Kyiv
As an internationally recognized multiple-award winner, Vovk was named 'Brand of the Year' in 2018. This brand is by far one of the best-represented Ukrainian fashion companies - more than 15 stores in various cities all over the country sell Vovk branded clothes. The full collection is available on the company's website: visitors will find seasonal clothes, accessories, as well as a recently launched exclusive shoe line.
Besides, Vovk has a separate section of luxurious dresses for nights out.
Read: Bright and Trendy Ukrainian Accessories
Where to buy: Vovk website, Ocean Plaza, SkyMall shopping malls in Kyiv, Victoria Gardens, Forum Lviv shopping malls in Lviv, City Center shopping mall in Odesa. The addresses of the shops located in other cities are given on the website.
The brand's logo states: “Dress for confidence”. Indeed, clothes made by the Ukrainian brand Grass fit the style and demands of modern women, while preserving a feminine charm. Here, customers will find smart-casual clothes from maxi dresses to sleek khaki overalls with clear silhouettes and diverse color palettes. New collections are launched each and every season and updated monthly.
Where to buy: Grass website and a store in Kyiv
Read: The ONE Backpack: Ukrainian Innovation
Trendon’s multi-brand store aims at creating a global Ukrainian market so that local brands can effectively compete with one another and satisfy their customers' demands. The shops are located in Odesa and Mykolaiv, but the website offers delivery in all the regions of Ukraine.
Read: 5 best Shopping Malls in Odessa
Sometimes it's hard to grasp the real scale of Ukrainian fashion, so the range of local products the shop offers is truly impressive: men's and women's lines have clothes and shoes for every season, bags, accessories, and even perfumes. At the moment, Trendon’s creators are working on stores opening in Lviv and Dnirpo.
Where to buy: Trendon website, a store in Odesa
Photo sources: Facebook pages of businesses mentioned above. All images belong to their rightful authors.
Where to Buy Ukrainian Mass Market
Nowadays Ukrainian brands are experiencing a big rise: more and more fashion representatives enter the stage to find their target audience. It often happens that the brands make their items in small quantities, which turns shopping into a hunting spree. Luckily, the mass-market brands that grasp the whole entirety of Ukraine make finding something exclusive for a decent price more accessible.